WordAds: Minimum Traffic Requirements

When having a blog hosted at wordpress.com, there come a time when all bloggers will ask themselves the same question: What is the minimum traffic requirement for WordAds?

Consulting the FAQ on the WordAds page (https://wordads.co/faq) does not tell you much: A site generally needs thousands of pageviews each month to earn meaningful revenue, it says. Certainly, this answer does not help. Fortunately, the web is full posts and comments of people speculating about the minimum traffic requirement. Needless to say that none of them truly knows the exact number. We can nonetheless learn from past observations and try to approximate the current number with some estimates. It appears that the minimum traffic requirement of WordAds is not constant over time. When Automattic launched WordAds on November 29, 2011, some blogs were accepted with less than 5000 pageviews per month. However, the number of views required to be accepted to the advertisement program quickly rose after the initial launch. In the following years some bloggers reported that they got accepted when reaching 15000 views per month, others speculated that the number was further rising. Lately, reports on blogs being accepted to WordAds have been rare.

I applied to the WordAds program in January, 2015 with 471(!) monthly views. Clearly, WordAds did not accept my blog right away. So I had to wait. As I am a somewhat lazy blogger, my views did not rise sharply. However, they kept on increasing on a slow, but steady pace. I had some ups and downs until finally in October 2017 I hit the magic barrier: 15000 views per month.

Some month earlier, I read some comments on the existence of blogs that were in the program and had allegedly 10000 views or less. So when reaching 15000 pageviews and still no news from WordAds I got impatient. I finally found the motivation to write WordAds directly. I got an immediate standardized message saying that they have received my mail.

After sending the mail I was expecting a standardized reply forwarding me to the there FAQs. To my amazement, Kris, a happiness engineer @ wordpress, wrote back to me within a couple of hours. And Kris lived up to his job description, I got a positive answer. My blog was approved to the WordAds program with little over 15000 pageviews a month.

We can conclude that the minimum requirement to be accepted at the WordAds program is still around 15000 pageviews per month, maybe even less. To conclude, one thing I noticed when searching the web for hints and reports on the minimum traffic requirement, various bloggers got accepted to WordAds after having wrote them an email. I do not know if there is a causality behind this pattern or if sending an email just triggers the responsible person at WordAds to review your application in more timely fashion. Nevertheless, if you feel you might be in the range of being accepted, it certainly does not hurt to write an email.

In case you are interested, here is my one year review of WordAds.


27 thoughts on “WordAds: Minimum Traffic Requirements”

    1. Hi, Iโ€™m Carolyn my aim of this post is to know if I’m in the right direction concerning wordads and if placing advertisements on my site isn’t a waste of time.
      Because creating a content
      is isn’t really an easy job I want to know what I should do to improve because I really want to be successful in this I really need you guys support.

      Thanks a lot.

  1. Hi, Ad. Im new on wordpress and Im just browsing the WordAds. Is that possible to apply WordAds with free plan blog? because in the WordPress’s “Monetize Your Site” article, WordPress said that I can use free plan blog to apply WordAds (https://en.support.wordpress.com/monetize-your-site/) but WordAds faq site said that I need to have a custom domain name which is can only obtained by using personal or premium plan.

    1. Hi Troy. Of course you can apply for Wordads with a standard free plan. However, it is true that you need to have a custom domain name. You can either use your own (if you already have a domain name) or you can get one through wordpress.com. In either case, you will have to pay something for your domain name. Go to your wordpress menu and search for “Domains”. It is there where you can setup you domain name.

  2. Congrats on hitting 15k and thank you for writing this! It will be a while before I can justifiably bother them to approve me, but it’s nice to at least have a ballpark goal for wordads.

  3. Thanks this great article. I am waiting for nearly two months. Currently my blog only have about 3-4000 pageviews a month. How can have any right way to my application to be accepted sooner?

    1. Hi! Unfortunately, I do know. My understanding is that WordAds does not approve blogs with less 15000 pageviews a month. However, ask them directly, maybe they agree on accepting you already now. Finally, once you already have 3-4000 pageviews a month you might be closer to 15000 than you think. Just keep posting. Good luck.

      Best, ad

  4. Thanks for sharing the tip. My blog generates around 17k – 20k views monthly. I just applied for wordads though I am already monetizing my blog using mainly sponsored posts and native ads but can we ever get enough revenue. Yet to hit $1k/month revenue. Hoping to meet up this target soon. Wish me luck with wordads.

  5. Thanks for this information, I am thinking about upgrading but I donโ€™t nearly do as much traffic. Any tips before I upgrade? Are there ways I can start making money off my free blog ? I need help been researching awhile now

    1. Hi, thanks for you comment.

      I have only WordAds on my blog. And that does not earn a lot of money. In this post (https://economictheoryblog.com/2018/12/20/wordads-review-2018/) I show some summary statistics of WordAds. Based on those figures you can estimate (roughly) how many views you need to break-even the upgrade. Sorry for this limited advice, given my own performance, I am really not the guy to ask how to monetize a blog ๐Ÿ™‚

      I wish you good luck with your project!

  6. Hmmm! I must confess this is wonderful, thanks for sharing this information with us. Am glad to be here.

  7. hi bro
    i have my news bloghttps://myindianews1.wordpress.com and im getting 25000+ views per month on my blog will i get a approval of wordads if i apply please reply
    i really need help

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